A genuine bond formed when Matthew first met the Russells. It was only natural that, together, they’d tell the story of making bourbon their own way.
AN INSPIRED COLLABORATION
In 2016, Matthew McConaughey officially joined the Wild Turkey bourbon family as Creative Director. Feeling deeply connected to the roots and story of the Russell family, Matthew wanted to be more than just the face of a campaign. And being a bourbon enthusiast himself, he knew there was more work to be done.
A SHARED VISION COMES TO FRUITION
Over the years, Matthew has stood in front of, and behind, the camera to reintroduce the world to the Wild Turkey brand. In 2018, after two years of testing, Matthew and Eddie perfected a proprietary process that brings distinct flavors from Texas and Kentucky together, in one inimitable, small-batch bourbon — Longbranch.